National footballer Thomas Müller invests in GREENFORCE

Issuer: GREENFORCE FUTURE FOOD AG / Keyword(s): Investment
19.04.2022 / 10:00
The issuer is solely responsible for the content of this announcement.

National footballer Thomas Müller invests in GREENFORCE

The company expands its investor structure: in addition to the management and the supervisory board, renowned institutional and private investors are involved

– Funding supports establishment as a leading provider of plant-based food alternatives in Europe

– Dynamic growth at home and abroad continues in 2022

Munich, April 19, 2022. GREENFORCE FUTURE FOOD AG secures another top investor with 112-time German national football player Thomas Müller. In addition to the management and the supervisory board, renowned institutional investors from continental Europe and the United States, as well as leading private investors, have already invested in the company since the end of 2021, thanks to the successful placement of a capital increase of 15 million euros. Among the latter are, for example, the German TV presenter and entrepreneur Joko Winterscheidt and the food entrepreneur Michael Käfer, who is well known in German-speaking countries. The funds generated by these investment measures will allow GREENFORCE to continue its momentum to become one of the leading suppliers of plant-based food alternatives in Europe.

Thomas Müller on his investment in GREENFORCE: “I am delighted to be part of the GREENFORCE success story. GREENFORCE gives each of us the opportunity to make our food more sustainable, healthier and yet incredibly delicious. My involvement is to help GREENFORCE become a leader in this forward-looking market as quickly as possible.”

Investments pave the way to become a leading supplier of plant-based food products
The latest rounds of funding support the climate-neutral company’s ambitions to establish itself as one of Europe’s leading providers of plant-based food alternatives. The investments will therefore primarily serve to accelerate the growth, international expansion and continued expansion of the future-oriented research and development center in Munich.

Successful expansion of the omnichannel sales concept
GREENFORCE is a vegan food technology company that has been developing, marketing and distributing sustainable alternatives to meat, fish, eggs and dairy since 2020. With its innovative technology, the first plant-based meat substitute for the self-mixing, GREENFORCE aims to change the food industry for good. The company’s omnichannel approach in e-commerce and food distribution (LEH) is the key to its dynamic growth success, which is also planned for 2022. There, the company has grown to more than 10,000 points sales in less than 12 months. . In addition to Easy-To-Mix vegan products in powder form, GREENFORCE is also marketing its first fresh products in the refrigerated sections of supermarkets.

“We are proud that in addition to well-known institutional investors, top athletes and popular personalities such as Thomas Müller are also enthusiastic about GREENFORCE. Together, we are united by the goal of shaping the food transition towards a more sustainable future,” adds Hannes -Benjamin Schmitz, Co-CEO and Board Member of GREENFORCE

International expansion continues as planned
At present, the center of activity is still in Germany. However, since 2020 GREENFORCE is also active in Austria and Switzerland (online and offline) and online in the Netherlands and the UK. After the products are already represented in the catering and gastronomy sectors in Italy, the launch in other distribution channels in this country is also planned in the near future.

GREENFORCE stands for sustainability and low-emission food alternatives GREENFORCE aims to drive a paradigm shift towards a healthy and sustainable lifestyle through plant-based nutrition. Avoiding the consequences of climate change is a top priority. All products are 100% vegan and made in Germany. For this, the company received the Green Product Award and the PETA Vegan Food Award in 2021. For the production of 100 grams of pea protein, approximately 48 times less land is needed compared to 100 grams of beef protein, as well as 8 times less water and 113 times less CO2 is emitted. In addition, GREENFORCE is carbon neutral, relies on green logistics and fully offsets unavoidable CO2 emissions through effective climate protection projects.

“With great strides, we are growing GREENFORCE into one of the leading providers of plant-based food alternatives in Europe. We want a paradigm shift towards a healthy and sustainable lifestyle. In doing so, we focus on quality, sustainability and avoiding the consequences of climate change. Investors like Thomas Müller help us achieve our goals,” says Thomas Isermann, Founder and CEO of GREENFORCE.

GREENFORCE FUTURE FOOD AG develops and distributes vegan and sustainable food. With its omnichannel strategy, GREENFORCE pursues the vision of becoming the European leader in plant-based food technologies while making a measurable contribution to the global climate and animal welfare.

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Contact Investor Relations
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Jasmine Dentz
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