Mexico national soccer team agrees promotional deal with United States

Mexico’s national soccer federation has signed a record six-year contract with New York-based Soccer United Marketing to promote its national teams in the United States. The deal, which will be announced Monday morning, will come into effect in January and, for the first time, includes Mexico’s women’s national teams as well as men’s.

“Having this opportunity to extend the contract, knowing that this money will return to the Mexican Federation in the years to come, allows us to plan and program many projects on the sports side, male and female, and on the youth side throughout the country. . said Yon de Luisa, president of the federation. “It’s really important to play in the United States against great opponents, to be in touch with our fan base in the United States, but also to have this income.”

De Luisa declined to discuss the financial aspects of the deal, but said the money generated by US sponsors and through SUM-sponsored tours in the US accounts for more than a third of the company’s annual budget. federation. As a non-profit organization, the federation is required by law to invest every dollar it earns in its programs.

The federation claims 60 million national team fans in the United States, and its annual tours, which began in 2003, have attracted 4.4 million fans in 98 matches, making the Mexican national team the largest United States football draw.

The arrangement between SUM and the Mexican FA will begin when the marketing company’s deal with the US national team expires after two decades. A year ago, US Soccer announced that it would integrate its commercial rights. This move allowed SUM to expand its role with Mexico.

“The conversations were more on the strategic side. Where do we see this program in the years to come? said De Luisa. “We have this strong bond with SUM because we share these goals, not only about hosting men’s games, but also about how they see our business, our sports business in the United States for years to come.”

The length of the deal will allow Mexico to plan through to the 2026 World Cup, which it will co-host with the United States and Canada, and the 2028 Olympics in Los Angeles.

“This agreement will strongly support both men’s and women’s programs throughout these years,” said De Luisa.

The inclusion of the women’s team under the SUM umbrella is new and underlines the federation’s interest in the team. De Luisa said a visit by the women’s team to the United States would be announced shortly. Additionally, Monterrey, Mexico will be the site of the CONCACAF W Championship in July, an eight-team tournament that will determine the region’s qualifications for the 2023 Women’s World Cup and the 2024 Olympics.

“It’s part of the women’s expansion program where we want to move away from our border,” De Luisa said. “That’s why we planned with SUM. The coming years will be really important for our women’s national team in terms of games and big games in the USA

“No doubt this is something that will develop in the future.”

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