JT Batson named new CEO and General Secretary of the USA Soccer Federation
CHICAGO – J.T. Batson was named the new CEO/General Secretary of the United States Soccer Federation.
Batson, 40, succeeds Will Wilson, and will begin in his role immediately. He will move to Chicago in the coming months to work at US Soccer headquarters. Wilson, who made the decision to step down earlier this year, will stay with US Soccer until October to help with the transition.
“JT is uniquely qualified for this position as someone who has extensive experience working with large, complex organizations as well as an understanding of the complex workings of modern businesses,” the US Soccer president said. Cindy Parlow Cone. “He also has a passion for football born from playing and growing up in a generation that has seen massive growth in the sport in the United States. His energy, leadership, creative thinking and personal connection to seeing American football and the sport thrive will be a huge positive for the future of our Federation as a whole.
Batson fell in love with football at a young age. He played club football for Augusta Arsenal growing up in Georgia and later helped run the club while serving as a referee and referee assignor, mowing and lapping pitches, and working in recruiting coaches. He has coached boys and girls at grassroots level and actively supported his boyhood football club as a member of the Augusta Arsenal Football Club Advisory Board.
A long-time member of the soccer community, he credits his experience in grassroots soccer with helping shape who he is today: an executive who takes pride in putting in the work necessary to achieve goals and create meaningful connections. with employees and partners while teaching and coaching. .
Batson has spent his professional career at the intersection of media, advertising and technology, focused on solving complex problems at scale through innovation and collaboration. The first software Batson worked on was for assigning youth soccer referees to tournament organizers. He also paid for his university education, in part, by working in football camps.
“It is an honor and a great responsibility to take on this position with US Soccer, and I truly look forward to working with Cindy, our Board of Directors, our senior management, our players, coaches and referees, and all of our employees, partners and membership across the American football landscape,” Batson said. “I strongly believe in the power of teamwork and collaboration, and during this historic time for football in the United States, that will be vitally important as we continue to take the Federation forward to even greater heights.”
A former member of the US Soccer Finance Committee, Batson comes to the Federation with experience leading large corporations. He previously served as CEO of Hudson MX, a 425-person software company based in New York and Atlanta, which he co-founded and where he will remain a board member, which focuses on workflow and financial software. for the advertising ecosystem.
His previous work with US Soccer saw him help lead the creation of the US Soccer Development Fund which raises money to support US Soccer’s development of world-class players, coaches and referees, all in the purpose of continuing to inspire a nation.
Prior to founding Hudson MX, he was an entrepreneur-in-residence at Greylock Partners and Accel Partners.
Batson began his career as the first Mozilla employee focused on the international growth efforts of the then nascent Firefox browser. He then joined Project Rubicon pre-revenue where he helped scale the business across six countries as Executive Vice President, Revenue and Global Development. He has also held senior positions at Mediaocean and Cumulus Media.
As an undergraduate at Stanford, Batson worked with Stanford’s men’s and women’s soccer programs as a student assistant focusing on recruiting, soccer operations, marketing, camps, and fundraising. . Stanford’s men’s basketball teams took notice, and he worked with that program as well, creating a recruiting CRM system and managing the dynamic ticketing process and fan development. He also continued to referee during his university years, experiences which included managing the middle during several scrimmages for local professional teams.
“When I was playing youth soccer, I wasn’t the kid who dreamed of going to the World Cup, I was the kid who dreamed of hosting one,” Batson said. “Like many members of our football family, the 1994 World Cup in the USA had a profound impact on me and opened my eyes to the potential and global impact of football. That World Cup helped me think big about football in the United States and how a big investment can impact the future.With the 2022 FIFA World Cup starting in a few months, the World Cup FIFA Women’s 2023 coming up next summer and with the USA co-hosting the 2026 FIFA World Cup four years from now, we’re heading into a special time in our history and I’m extremely excited to make it happen part.
Batson is a board member of StartOut, a nonprofit focused on LGBTQ+ entrepreneurs. He also sits on the board of NYC Ballet. Batson has taught at Stanford’s Hasso Plattner Institute of Design and the Graduate School of Business.
US Soccer has engaged talent search firm TurnkeyZRG to conduct a comprehensive, inclusive and rigorous executive search process.